Grove Fruit Juice entered the motorsport arena in January 2004 with a partnership deal to support Ryal Harris in the 2004 V8 Ute Racing Series. As part of this arrangement, Grove Fruit Juice Managing Director Greg Willis was given a Saloon Car to drive so that he may also get a taste of the fast lane.

After a relatively successful year, the team at Grove expanded their motorsport activities to include the Aussie Racing Cars. GJR continued its involvement with the utes, supporting amongst others Adam Bressington, Matt Moorehead, Damian White and it also marked the first time Grant Johnson drove in the famous Grove colors. Greg however concentrated on the Aussie Car series and along with Phil Foster, achieved some great results and learned A LOT about race craft.

During this time, Grove Juice racing also continued its support for local QLD Motorsport, realising that while all the big name series command the most attention, drivers need to get experience somewhere, so Grove supported local Saloon cars, Formula Vee, Speedway cars and some karters.

2006 marked a consolidation of Grove Juice Racing activities, and whilst the local support continued, Greg and the team decided to bring Grant Johnson on full time, and Greg stepped behind the wheel of the #44 falcon for the first time. Some sensational results both on the track and commercially has now lead the Grove Juice Racing Team to continue in 2007 with both Grant and Greg in the Yokohama V8 Ute racing Series and also continuing to support local drivers in Saloon cars.